In a nutshell, SEO means Search Engine Optimisation. In simple term,s it enables search engines like Google to find your site, understand its contents and thereby catalogue your site correctly in its database. This means that when someone searches for you OR if someone searches for related/relevant content, you will be on their list of results.
With so many sites out there SEO is very important to ensure your site is found when someone searches for your area of expertise. SEO can consist of keywords, key phrases, appropriate content on the web page, good URL, registration in categories, promotion and much more.
All our sites include basic SEO as standard. Keywords and phrases are entered to ensure that your site is found and categorised correctly for the major search engines.